This billboard was designed to promote that OrderUp is now delivering the restaurant DiPasquale's. I chose to use an image of Italian style foods on a crisp wood background, which allowed for type to lay over the image. I placed the OrderUp logo and the DiPasquale's logo first, so that this is the first thing the viewer read. Then I used a small catchphrase to finalize the message. The last thing the viewer sees is the food next to the catchphrase, which leaves them hungry and leaves the image in their mind.