I designed a brand and identity system for a Cold Brew coffee company. The design process involved coming up with the brand name, colors, logo, and overall identity. I then used this identity for packaging design for the cold brew coffee.
The brand name: Crafty Bean. I used a mixture of script lettering and hand lettering to create the type mark and keep the feel unique and handmade.
Two color variations of the logo for packaging. I created two variations because I knew the packaging would have two different flavors - an unsweetened beverage, and a coffee with milk and sugar.
Transparent shrink wrap labels I designed for the bottles. I designed each label according to the different flavor of the beverage, keeping the liquid color in mind, since the label would be a transparent shrink wrap.